THE IMPACT OF SOCIAL MEDIA CONSUMPTION ON THE QUALITY OF SOCIAL INTERACTIONS OF GENERATION ALPHA

Abstract

This research discusses the impact of social media consumption on the social interactions of Generation Alpha and the research methodology used. Generation Alpha, born in the era of rampant social media, raises concerns about the quality of their social interactions. The research methods include online surveys, in-depth interviews, and the analysis of quantitative and qualitative data. Surveys explore behaviors and perceptions related to social media and social interactions, while interviews provide a deeper understanding. Data analysis is expected to provide a comprehensive picture of the impact of social media on the quality of social interactions of this generation. This finding is important for developing a wise approach to using social media and the values upheld to maintain their social and mental health. This study also provides valuable insights for parents, educators, and researchers interested in the dynamics of social interaction in a digital context.