STRATEGIES FOR IMPROVING SMALL AND MEDIUM ENTERPRISES (SMEs) AROUND ELEMENTARY SCHOOLS

Abstract

This study aims to identify and analyze strategies that can enhance Micro, Small, and Medium Enterprises (MSMEs) around elementary schools. Using a qualitative research method with a case study approach, data was collected through observation, interviews, and situational analysis. The findings reveal that MSMEs are already utilizing specific strategies to operate their businesses. The key to these strategies lies in a deep understanding of the needs and behaviors of the school community, including students, teachers, and parents. By understanding these dynamics, MSMEs can tailor their product or service offerings to meet the specific needs of that community. Utilizing these strategies, MSME actors around elementary schools can thrive and leverage opportunities within the school environment. These strategies can also assist MSMEs in enhancing performance, expanding their reach, and building a strong foundation for long-term sustainability.